“The CLOUD proposes an entirely new form of observation deck, connecting visitors to both the whole of London and the whole of the world, immersing them in euphoric gusts of weather and digital data.” The concept of the CLOUD was developed during a competition by an interdisciplinary team of architects, artists, engineers and advisors from the IT branch. Main contributors have been Carlo Ratti Associoati, Tomas Saracone, Alex Hawk, Google, ARUP and Schlaich Bergermann und Partner. Right now the team is looking for a suitable site and additional sponsors for this huge interactive billboard that bridges the boundary between the real world and the virtual world of the internet. A first prototype could enrich already the Olympics 2012 in London. The lightweight structure consists of ETFE foil cushions, grid shells and cable net towers. For more information please visit www.raisethecloud.org.